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The
New Rules
Of Business Blogs:
How business owners and managers should act in blogosphere if they want to explore this new communication channel
Linas Simonis
2
©
2008 by Linas Šimonis
Copyright holder is licensing this under the Creative Commons License, Attribution 2.5.
E-book design is by Šimonis marketing.
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you believe would benefit from reading it.
Thank you.
 The
New Rules
Of Business Blogs:
How business owners and managers should act in blogosphere if they want to explore this new communication channel
Linas Simonis
3
Content
New Rules Of Business Blogs
Page 5
Blog Evolution
Page 6
Why do You Need to Learn the New Business Bloging Rules
Page 7
What is a Business Blog?
Page 8
What are the Differences Between Business Blog and Corporate Blog?
Page 9
Why Managers Must Have a Business Blog
Page 10
Old Blog Rules – the Rules of "Creating Buzz"
Page 11
Ages of Development of Choices
Page 13
The Old Rules of Business Blogs
Page 14
What's Wrong With the Business Blog 1.0 Rules?
Page 15
Old Rule of Business Blog: Post Frequently
Page 16
Holiday Test
Page 17
An Old Rule of Business Blog: the Post Must Be Short
Page 18
The Old Rule Of Business Blog: You Must Link
Page 19
The New Rules Of Business Blogs
Page 20
The New Rule of Business Blog: Content Must Correspond to Your Business Strategy
Page 21
Attention! Beware of the Advertising Agencies!
Page 22
The New Rule of Business Blog: Focus on Your Idea
Page 23
Is Blog Similar to a Column in the Newspaper?!
Page 24
About Comments
Page 25
Traffic vs Prospects
Page 26
Exception: Celebrity Blog
Page 27
Acknowledgments
Page 29
About the Author
Page 30
 The
New Rules
of Business Blogs
How business owners and managers should act in blogosphere
if they want to explore this new communication channel
by Linas Simonis
 The
New Rules
Of Business Blogs:
How business owners and managers should act in blogosphere if they want to explore this new communication channel
Linas Simonis
5
The New Rules Of Business Blogs
How business owners and managers should act in blogosphere
if they want to explore this new communication channel
Internet revolutionized business.
Rules which have worked in pre-internet era must be enriched or even
replaced with the new rules from the internet era.
Rules which have worked in the internet 1.0 era must be enriched or
even replaced with the new rules from the internet 2.0 era.
And blog rules which were created in early blogging years today for
business blogging must be supplemented by the new Business Blog
Rules.
Blogs evolved and diverged into a wide variety of blog types. For
business the most interesting type, of course, is the business blog.
What's in it for you?
If you are a teenager, interested in “expressing yourself” – nothing.
If you are a business owner, CEO, General Manager, Marketing
Manager, Division Manager, Executive – a lot.
“Blog rules must be
supplemented by the new
Business Blog Rules.”
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