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MyCreativity Reader
A Critique of CreAtive industries
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MyCreativity Reader: A Critique of Creative Industries
Editors: Geert Lovink and Ned Rossiter
Editorial Assistance: Sabine Niederer
Copy Editing: Michael Jason Dieter
Design: Katja van Stiphout
Cover image and design ‘The Creativity’: Hendrik-Jan Grievink
Printer: Veenman Drukkers, Rotterdam
Publisher: Institute of Network Cultures, Amsterdam 2007
ISBN: 978-90-78146-04-9
MyCreativity
Reader
Contact
Institute of Network Cultures
phone: +3120 5951863
fax: +3120 5951840
email: info@networkcultures.org
A Critique
of CreAtive
industries
Order a copy of this book by sending an email to:
info@networkcultures.org
A pdf of this publication can be downloaded freely at:
Download a pdf version of ‘THE CREATIVITY: a free accidental
newspaper dedicated to the anonymous creative worker’ at:
Join the MyCreativity mailing list at:
This publication is licensed under the Creative Commons
Attribution Noncommercial No Derivative Works 2.5 Netherlands License.
To view a copy of this license, visit:
No article in this reader may be reproduced in any form by any electronic
or mechanical means without permission in writing from the author.
We would like to thank all the authors for their fantastic contributions, and Michael Jason
Dieter for his careful copy-editing. A special thanks to our director, Emilie Randoe,
School of Interactive Media, Hogeschool van Amsterdam, for supporting our research
program, and to the Centre for Media Research, University of Ulster, and Sandberg
Institute for supporting the MyCreativity event.
edited by
GeeRt Lovink
And
ned RossiteR
6
MyCreativity Reader
A Critique of CreAtive industries
7
Contents
Geert Lovink
and
Ned Rossiter
Proposals for Creative Research: Introduction to the
MyCreativity Reader
9
Andrew Ross
Nice Work if You Can Get It: The Mercurial Career of Creative Industries Policy
17
Toby Miller
Can Natural Luddites Make Things Explode or Travel Faster?
41
Marion von Osten
Unpredictable Outcomes: A Relection After Some Years of Debates on Creativity
and Creative Industries
49
David Hesmondhalgh
Creative Labour as a Basis for a Critique of Creative Industries Policy
59
Matteo Pasquinelli
ICW – Immaterial Civil War: Prototypes of Conlict within Cognitive Capitalism
69
Geert Lovink
and
Christoph Spehr
Out-Cooperating the Empire?
81
The INC Reader series are derived from conference contributions and produced
by the Institute of Network Cultures. They are available in print and pdf form.
The MyCreativity Reader
is the third publication in this series.
Michael Keane
Re-imagining Chinese Creativity: The Rise of a Super-Sign
97
Previously published INC Readers:
Aphra Kerr
From Boston to Berlin: Creativity and Digital Media Industries in the Celtic Tiger
109
Katrien Jacobs, Marije Janssen and Matteo Pasquinelli (eds),
C’LICK ME: A Netporn Studies Reader
, 2007.
This anthology collects the best material from two years of debate from ‘The Art and
Politics of Netporn’ 2005 conference to the 2007 ‘C’LICK ME’ festival. The C’LICK ME
reader opens the ield of ‘internet pornology’, with contributions by academics,
artists and activists.
Download a free pdf from www.networkcultures.org/netporn.
Max Nathan
Wrong in the Right Way? Creative Class Theory and City Economic Performance
in the UK
123
Elisabeth Mayerhofer
and
Monika Mokre
The Creative Industries in Austria: The Glories of the Past vs. the Uncertainties
of the Present
141
Geert Lovink and Soenke Zehle (eds),
Incommunicado Reader
, 2005.
The Incommunicado Reader brings together papers written for the June 2005 conference
‘Incommunicado: Information Technology for Everybody Else’. The publication includes
a CD-ROM of interviews with speakers.
Download a free pdf from www.networkcultures.org/incommunicado.
Annelys de Vet
Creativity is Not About Industry
151
BAVO
(Gideon Boie and Matthias Pauwels)
The Murder of Creativity in Rotterdam: From Total Creative Environments
to Gentripunctural Injections
153
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MyCreativity Reader
A Critique of CreAtive industries
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Merijn Oudenampsen
Back to the Future of the Creative City: An Archaeological Approach to Amsterdam’s
Creative Redevelopment
165
THECREATIVITY
A FREE ACCIDENTAL NEWSPAPER DEDICATED TO THE ANONYMOUS CREATIVE WORKER
A PUBLICATION BY SANDBERG INSTITUTE, INSTITUTE OF NETWORK CULTURES AND CENTRE FOR MEDIA RESEARCH, UNIVERSITY OF ULSTER / FALL 2006
A PUBLICATION BY THE SANDBERG INSTITUTE / FALL 2006
Brian Holmes
Disconnecting the Dots of the Research Triangle: Corporatisation, Flexibilisation
and Militarisation in the Creative Industries
177
Joost Smiers
What if We Would Not Have Copyright? New Business Models for Cultural
Entrepreneurs
C R E A T I V I T Y I S A L L W E H A V E L E F T
B Y K O E R T V A N M E N S V O O R T
P A G E 2
P L E A F O R A N U N C R E A T I V E C I T Y
B Y B A V O
P A G E 1 3
T H E I M A G E O F O T H E R S
BY MIEKE GERRITZEN
P A G E 5
O F L O F T S A N D L A T T E
B Y MAX NATHAN
P A G E 1 4
CALIFORNIA ÜBER ALLES
B Y TOBY MILLER
P A G E 1 5
191
T H E E N D O F T H E C R E ATIVE CLASS
B Y T H E O P L O EG
P A G E 6
Danny Butt
Craft, Context and Method: The Creative Industries and Alternative Models
207
Annelys de Vet
Strange
219
Alex Foti
The Pink Rebellion of Copenhagen: Danish Youth Revolt and the Radicalisation
of the European Creative Underclass
221
Geert Lovink
and
Andrew Ross
Organic Intellectual Work: Interview with Andrew Ross
225
Appendices
– Program of MyCreativity conference
– Summary of the ‘Arts & Creative Industries’ Debate: MyCreativity mailing list
– Wikipedia entry of Creative Industries
– Sebastian Olma: On the Creativity of the Creative Industries: Some Relections
239
247
253
261
iTUBE.YOUSPACE.WECREATE.
■
BY GEERT LOVINK & NED ROSSITER
Conferences on ‘creative industries’ have become a
set feature in many countries over the past few years.
They usually consist of government policy-makers,
arts administrators, a minister or two, a handful of
professors, along with representatives from the
business community eager to consolidate their
government subsidies. What’s missing? Forget about
analysis or critique.And there’s not going to be any
creative producers or artists about - the condition
of possibility for ‘the generation and exploitation of
intellectual property’. For students and starters, these
conferences cost too much to register. These events are
captains-of-industry only. Why bother anyway to mix up
with the dressed-up? There are coffee breaks dedicated
to ‘networking’, but the deals appear to have been done
elsewhere.
List of Contributors
267
The Tragedy of the Suits
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→
=
HAVE WE
BEEN CREATIVE YET?
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